What makes us good is our difference—our esteemed customers call us different, and we take that as a compliment. That’s right. We’re not like other fishmongers. We do things differently to offer you the lowest possible prices on the highest quality fresh fish. You could say it’s different—we do.

Welcome to White Shark Dubai. We believe high quality shouldn’t come at a premium price. Across our stores, you’ll find locally sourced fresh fish and carefully selected imported seafood

To become the leading provider of fresh and natural seafood, inspiring healthier eating habits for families and children in a world dominated by fast food. We envision a future where every home has easy access to nutritious fish, supporting both health and sustainability.”

“Our mission is to offer the freshest, chemical-free fish directly from the sea to our customers’ tables, promoting healthy alternatives to today’s fast food culture. We are committed to protecting kids’ health by encouraging natural protein-rich diets, supporting local fishermen, and building a responsible seafood ecosystem that prioritizes quality, freshness, and family well-being.”